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For business owners, the company name embodies goodwill accumulated by the company and its products in the market in previous years, thus belongs to important intangible assets to be maintained with care. However, unfortunately, there are always some unscrupulous companies in the market who, by attaching themselves to the influence and goodwill built up by other companies over years, try to misleading consumers that their products are under “big name” or have a specific connection with a recognized company or brand. The reason for these companies to play such “tricks” is quite obvious: to gain more competitive advantages for their own products. In fact, such unauthorized use of others’ company name, also a kind of the “free-ride”, constitute typical confusion behavior - the most typical and frequent one of the seven unfair competition behaviors listed in the PRC Anti-Unfair Competition Law, which is quite damaging in practice. |