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The enterprise name is a textual symbol that distinguishes an enterprise from others. It is com-posed of trade name, industry or business characteristics, and organization form in order. The trade name is the main symbol that distinguishes different enterprises. According to Art. 58 and Art. 110 of the General Rules of the Civil Law of the People’s Republic of China, a legal person shall have its own name as well as the right to name. At the same time, in practice, according to the Administrative Provisions on Enterprise Name Registration, enterprise also needs to have its own name for registration. This article will focus on the legal protection of enterprise name (in-cluding its trade name and abbreviation). |